[sc34wg3] Topic Maps and Contextual Advertising
Fri, 13 Jun 2003 06:58:04 -0400
Saw the following article on contextual advertising:
http://www.business2.com/articles/mag/0,1640,49475,00.html and thought
it might be of interest to anyone seeking to make money off of topic maps.
Seems like a very lite application of topic maps to supply contextual
information for the display of ads with relevant web pages.
Playing off the movie title "Con Air" I would suggest an application
named "Con Ad." You can expand that to "Contextual Advertising" or less
generous statements about advertising on the WWW. ;-)
Hope this finds everyone in good health and spirits!
Director of Research and Development
Society of Biblical Literature
Co-Editor, ISO 13250, Topic Maps -- Reference Model
Topic Maps: Human, not artificial, intelligence at work!