[sc34wg3] Topic Maps and Contextual Advertising

Patrick Durusau sc34wg3@isotopicmaps.org
Fri, 13 Jun 2003 06:58:04 -0400


Saw the following article on contextual advertising: 
http://www.business2.com/articles/mag/0,1640,49475,00.html and thought 
it might be of interest to anyone seeking to make money off of topic maps.

Seems like a very lite application of topic maps to supply contextual 
information for the display of ads with relevant web pages.

Playing off the movie title "Con Air" I would suggest an application 
named "Con Ad." You can expand that to "Contextual Advertising" or less 
generous statements about advertising on the WWW. ;-)

Hope this finds everyone in good health and spirits!


Patrick Durusau
Director of Research and Development
Society of Biblical Literature
Co-Editor, ISO 13250, Topic Maps -- Reference Model

Topic Maps: Human, not artificial, intelligence at work!